Sandra Scott Lloyd

UX Designer + Creative Problem Solver


  • Information architecture
  • Experience strategy
  • Design systems
  • Interaction design & prototyping
  • Service design
  • Workshop creation & facilitation
  • Service design and methodologies
  • Design research
  • Usability testing


Co-Chair IA Conference 2020 | New York, NY - Remote | 03.2019 - Present
  • Lead vision, implementation and management of international conference in its 21st year, to in April 2020.
  • Manage sponsorship, curation and speaker experience teams (14 total), orchestrating timelines and facilitating teamwork.
  • Promote and emcee conference.
Senior UX Design Consultant SAP Concur | Bellevue, WA | 03.2019 - 08.2019
  • Collaborated with multidisciplinary teams to redesign the B2B experience for admins setting up Concur for the first time.
  • Designed, ran and facilitated a 2-day multidisciplinary internal service design workshop to help stakeholders align on a strategic direction for the implementation journey of the small business product.
  • Work on cross-functional team to define success metrics and desired instrumentation, then structure ensuing design work to achieve success in these areas.
Curation Director IA Conference 2019 | Remote | 05.2018 - 03.2019
  • Manage the processes of session submission, peer reviewing, and curating session proposals.
  • Help architect the conference's new process and direction for content selection and curation.
  • Lead six-member curation team on schedule creation and decision process on track themes and ensuring that all milestones are met.
Curation Manager, 2014, 2015, and 2016 IA Summits IA Summit | Seattle | Sep 2013 - present
  • Managed the processes of submitting, peer revieweing, and curating session proposals.
  • Responsible for leading six-member curation team on schedule creation and decision process on track themes and ensuring that all milestones were met.
Service & Interaction Design Specialist FJORD | Seattle | Oct 2015 - Present
  • Helped clients figure out what is truly meaningful to their customers, then build it.
  • Strategically applied design thinking and user-centered design methods to service design challenges in a variety of industries.
  • Regularly designed and conducted workshops and ethnographic research studies to identify design direction.
  • Created journey maps, design systems, pattern libraries, information architecture frameworks, interaction designs, and other artifacts along a strategic path to realize design visions.
Independent UX Consultant Seattle | Jan 2015 - Oct 2015
  • Provided UX consulting services across UX disciplines, with specialties in information architecture and interaction design.
  • Collaborated with Factor Firm on usability testing for a complex software ecosystem.
  • Consulted for Swirl on client project.
UX Designer, Kindle Amazon | Seattle | Nov 2013 - Dec 2014
  • Lead designer on Kindle Direct Publishing platform.
  • Orchestrated and executed redesign of Kindle Direct Publishing, including adding major features to existing publishing flow.
  • Responsible for all stages of the design process, including (but not limited to) UX strategy, information architecture, interaction design, usability testing, and UI design.
Designer-in-Residence, UX Design Immersive (UXDi) General Assembly | San Francisco | 6.2013 – 9.2013
  • Collaborated with instructors Christina Wodtke and Aynne Valencia to pioneer new UXDi course curriculum.
  • Lectured on various topics, including mobile UX, interaction design, Axure, and Omnigraffle.
  • Coached and advised students individually and on group projects.
Senior Information Architect Tribal DDB | New York | Aug 2011 – Nov 2013

Clients include: Pfizer, H&R Block, ExxonMobil, Alcon/CIBA Vision, Nickelodeon, Hiscox, and Sallie Mae.

  • Headed UX on redesigns and new mobile, desktop and responsive experiences. This entailed UX strategy, competitive analyses, concept models, site maps, user flows, wireframes, prototypes, and content strategy.
  • Led complete redesign of ExxonMobil's B2B marketing material delivery system across 10 permission levels and roles.
  • Designed Teenage Mutant Ninja Turtles Comic-con 2012 campaign game experience and its centerpiece mobile site.
Jr. Interaction Designer House Party, INC. | New York | Apr 2010 – Jul 2011

Worked on a team of three UX designers at social media-based word-of-mouth marketing company to redesign core consumer-facing event platform experience and existing internal user experiences.

  • Created prototypes, wireframes, flows, site maps, user stories and content inventory for complete site redesign.
  • Led and conducted internal stakeholder research to find inefficiencies in CMS UI and email deployment processes.
Business Development, Private Wealth Management The Bank of New York Mellon | New York | Dec 2008 – May 2009
  • Worked on small team of sales directors and portfolio managers performing analytical and marketing activities.
  • Performed client portforlio analyses and used this data to create sales presentations showcasing recommendations tailored to the specific needs of each client.
Member, Client Advisory Team Gerstein Fisher | New York | Oct 2008 – Dec 2008
  • Performed investment research and worked with clients at boutique wealth management firm.
  • Authored research articles, including one on behavioral finance which was used as CIO's keynote at annual investor conference.
Analyst, Commodities Operations Goldman Sachs/Tuttle Agency | New York | Jan 2007 – Apr 2008
  • Managed operational risk and client relationships through OTC commodities trade confirmation across all commodities.
  • Advised on project to redesign transaction flow for identifying and reconciling power trades.
Freelance professional oboist New York | Sep 2000 – Mar 2007

Performed in orchestras, chamber ensembles and music videos in Los Angeles, New York and New Jersey.


Workshop leader, "YOUser" World IA Day 2015 | Seattle | 2.2015

As part of the InfoCamp series, I pitched and led a workshop in which participants learned to apply user-centered design processes to their own physical and information spaces.

Panel originator and panelist, "Redesign Your Life" SXSW 2014 | Austin | 3.2014

Created and organized "Redesign Your Life," a 4-member panel discussion that explored the similarities between the processes and psychology behind professional organizing and UX design.

Winner, 2013 IA Slam Competition Information Architecture Summit 2013 | Baltimore | 4.2013

With a group of 5 other UX professionals, we won this annual competition in which teams are given a design challenge to solve in under an hour. Teams are graded on innovation, teamwork, and presentation.


  • Axure RP Pro
  • Omnigraffle
  • Rapid Prototyping
  • Bootstrap 4
  • Keynote
  • PowerPoint
  • InDesign
  • Photoshop
  • Illustrator
  • Flash
  • HTML
  • CSS3
  • Javascript
  • jQuery
  • PHP
  • MySQL
  • AJAX
  • Bloomberg Terminal
  • proficient Spanish
  • intermediate Japanese


Human Factors International
Certified Usability Analyst 2012
New York University
Certificate in Web Development
Certificate in Marketing
Certificate in Digital and Graphic Design Production 2009 and 2010
Manhattan School of Music
Master of Music, Classical Oboe
(GPA 3.79; ranked 1st in oboe department; Merit scholarship, Dean’s List.) 2004
University of Southern California
Bachelor of Music, Oboe
(GPA 3.72, SAT 1460; Presidential Scholar, Dean’s List, Floyd and Hannetta Clark Scholarship.) 2002

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© Sandra Lloyd 2018